The 5 Best Ecommerce Business Brokers in 2025

Are you looking for an ecommerce business broker?

Whether you’re looking to buy or sell an ecommerce business, a business broker can be a great choice to save time, stay safe, and successfully sell or buy a business without the learning curve. While you will end up paying a commission to the broker for their service, it’s often worth it for the smoother experience and potential better deal you’ll get due to their experience and connections. 

If you’re experienced at buying and selling businesses, have a team of lawyers, and are confident in your ability to acquire and sell a business, then you probably don’t need the help of a brokerage or marketplace. Buy for all other sellers and buyers; it’s an option that shouldn’t be ignored. 

For sellers, you’ll get exposure to numerous qualified and vetted buyers with substantial liquid capital ready to be spent. For buyers, you’ll receive help negotiating a good deal; plus, you can trust, at least to some degree, that reputable brokerages and marketplaces (though not all!) have vetted the businesses for sale.

Without further ado, let’s dive into the list of the five best ecommerce business brokers in 2025.

1. Empire Flippers — best overall

Founded: 2011

Best for: $100,000 – $10 million businesses‍

Total sold: Over $510 million

Average multiple: 20–60x monthly net profit

Minimum listing price: No minimum; generally over $50,000 ($2,000 net profit monthly minimum)

Success fee: Stacked commission structure — 15% under $700,000, 8% between $700,000–$5 million, and 2.5% over $5 million.

Vetting process: Detailed multi-stage verification of business financials/operations

Empire Flippers is a curated online business marketplace, primarily focused on ecommerce listings. They offer a diverse range of businesses with various monetization models, including many Amazon FBA businesses, Shopify stores, and others. The company has a proven track record, facilitating over $510 million in business sales.

For sellers, Empire Flippers provides access to thousands of potential buyers with over $10 billion in combined liquid capital. For buyers, they offer high-quality ecommerce listings across various price ranges, from $100,000 to $1 million, several million, and occasionally over $10 million.

The Empire Flippers team offers comprehensive support throughout the process, from initial valuation to due diligence. Their transparent and focused approach consistently leads to successful outcomes for buyers and sellers.

Not sure what your ecommerce business is worth? Empire Flippers offers a free valuation calculator that can give you a quick estimate of your ecommerce business’s value.

2. Ecomswap

Founded: 2021

Best for: $50,000 – $5 million ecommerce and FBA businesses

Total sold: Not disclosed; several hundred verified deals to date

Average multiple: Typically 2.5–4x annual profit

Minimum listing price: $25,000

Success fee: 10% commission on successful sales

Vetting process: Verification of financials, operations, and traffic sources

Ecomswap is an emerging marketplace focused on buying and selling established Amazon FBA and ecommerce businesses. Designed for efficiency and transparency, the platform connects verified sellers with qualified buyers, including acquisition firms and individual investors. Each business undergoes a review to confirm performance metrics, ensuring that listings are genuine and accurately represented.

Unlike traditional brokers, Ecomswap operates with a straightforward success-based model, meaning you only pay when your business sells. It offers valuation support, guided negotiation, and escrow management—making it a practical middle ground between hands-off marketplaces like Flippa and full-service brokerages like Empire Flippers.

Ecomswap is still growing but has quickly earned trust for its simplicity and responsiveness. It’s a good choice for sellers looking for quick, verified transactions without unnecessary overhead.

3. Quiet Light

Founded: 2007

‍Best for: $500,000 – $20 million businesses‍

Total sold: Over $500 million

Average multiple: Varies, typically 3–4x annual profit

Minimum listing price: Not specified; generally starting at $100,000

Success fee: Tiered structure — 15% on first $500,000, decreasing percentages for higher amounts. 10% for $500,000–$1 million, 9% for $1–$2 million, down to 3% above $8 million.

Vetting process: Comprehensive evaluation of financials and growth potential

Quiet Light is a business broker specializing in selling online businesses of all types, with a wide selection of ecommerce businesses. The businesses Quiet Light sells are typically in the $1-$10 million dollar range. To date, Quiet Light has sold over 750 online businesses with a total transaction volume of more than $500 million dollars. Quiet Light also boasts a high close rate, with over 85% of listings selling in 90 days or less.

Quiet Light has a dedicated team of experienced advisors who all have personal experience building, buying, and selling online businesses. They’re able to help with every step of the process, from due diligence to valuations, migrations, legal and accounting matters, and more.

Overall, Quiet Light is a great choice for buying or selling, although there are fewer listings than other brokerages.

4. FE International

Founded: 2010

Best for: $100,000–$100 million + dollar businesses

Total sold: Over $1 billion

Average multiple: Typically 3-6x annual profit

Minimum listing price: $50,000

Success fee: Tiered structure — starting at 15%; and lower percentages, the higher the sale price.

Vetting process: Rigorous vetting and comprehensive due diligence

FE International stands out as a top ecommerce business broker, boasting over a decade of experience and a 94.1% success rate. While renowned for selling SaaS businesses, they’ve also successfully facilitated numerous ecommerce company acquisitions and sales.

Their comprehensive services include early-stage funding, due diligence, and investment banking. FE International is known for thorough vetting of buyers and sellers, ensuring smooth transactions with expert guidance.

FE International’s expertise covers various ecommerce models, including D2C brands and subscription box services. With over 1,500 successful transactions and billions in lifetime acquisitions, FE International has established itself as a trusted partner in the ecommerce brokerage space, connecting sellers with qualified buyers and handling complex deals professionally.

5. Flippa

Founded: 2009

Best for: $1,000 – $5 million businesses‍

Total sold: Not disclosed; likely over $10 billion

Average multiple: Varies widely, marketplace model

Minimum listing price: No minimum

Success fee: Tiered structure — 10% sub $10,000, 9% for $250,000–$499,900, 8% for $500,000–$999,900, 7% for $1 million to $4,900,000, 4% for $5–$9,900,000, and 3% for $10–$50 million+. Plus, self-service or brokered listing packages are available at varying rates.

Vetting process: Basic seller verification and third-party data verification

Flippa is a popular marketplace/brokerage for buying and selling online businesses, including many ecommerce stores. While Flippa has traditionally had a reputation for websites and businesses on the cheaper side, today, there are plenty of multi-million dollar businesses for sale, as well as smaller ones.

If you’re a buyer, Flippa offers an easy-to-use platform to browse and filter through business listings, and as a seller, there are hundreds of thousands of active buyers looking for businesses to buy. Flippa also offers additional paid services to help with aspects like due diligence and migration of businesses as needed.

Choosing the right ecommerce business broker

When selecting an ecommerce business broker, consider several key factors to ensure the best fit for your needs. First, assess the broker’s experience and track record with businesses similar to yours in both size and business model. For instance, if you’re selling an Amazon FBA business, look for brokers like Empire Flippers who have extensive experience in that space.

Consider your business valuation when choosing a broker. While Flippa might be suitable for businesses under $100,000-200,000, larger operations may benefit from specialized brokers like Empire Flippers or Quite Light, who have experience handling complex, high-value transactions.

Pay attention to the broker’s vetting process and success rate. Brokers with rigorous due diligence processes, like Empire Flippers and FE International, typically lead to smoother transactions and better outcomes. Additionally, evaluate their fee structure – while higher commissions might seem unattractive, established brokers often justify their fees through better valuations and higher close rates.

Finally, consider the level of support you’ll need. Some sellers prefer hands-off marketplaces like Flippa, while others benefit from the comprehensive guidance offered by full-service brokers like Quiet Light, while others prefer a mixture of both like Empire Flippers. Choose a broker whose service level matches your experience and requirements in the acquisition or sale process.