10 Places to Outsource Copywriting

Copywriting is more important than ever. Without good copy on your website, you won’t be able to effectively communicate with your target audience, engage and convert your traffic, and establish yourself as an authority in your industry.

Investing in copywriting can help you achieve a lot for business growth. To get the most out of copywriting, it’s essential to take the time to find the right provider.

Why outsource copywriting?

Outsourcing copywriting has several key benefits.

• It saves time. You don’t have to write copy yourself, and you don’t have to spend time vetting and managing a team of copywriters. You get to spend more time on strategy and other key areas of your business.
• You’re going to get professional copy that performs better than if you were to write it yourself.
• In some cases, you’ll also get expert recommendations from your copywriting provider, helping you make strategic decisions for your content marketing.

Depending on your needs, you may want to outsource copywriting to freelance copywriters or work with an established copywriting service for greater demands.

Here are 10 places you can outsource to.

1. Writing Studio

Writing Studio is a copywriting agency that writes various types of copy, including press releases, blog posts, white papers, SEO copy, landing pages, ad copy, and more.

With Writing Studio, you can save a lot of time. Their team manages various aspects of the copywriting process. From pitching topics to writing the copy, editing and proofreading it, SEO optimizing it, and formatting it for your CMS.

Writing Studio hires expert copywriters in various industries and has some of the best reviews of any copywriting agency on the market. The entire team of copywriters are trained to follow direct response copywriting best practices, and you can be sure that you’ll receive copy that delivers a high ROI.

2. Upwork

Upwork is a freelance marketplace with thousands of copywriters for hire. Upwork is a great place to get website copywriting, especially if you want to work with specific copywriters instead of working with an agency.

If you prefer to know who is writing your copy and have a direct communication channel with them, Upwork is a good choice. You’ll find a variety of copywriters here with different experience levels, specialties, and rates.

To start, you post a job with your requirements, wait for applicants, and then move forward with the best fit for your project. You can also use Upwork’s search function and find specific freelancers you want to invite to your live job.

3. Ellipsis

Ellipsis specializes in creating content strategies that drive measurable traffic growth through their Content Growth service. They operate fundamentally differently from content marketplaces.

The Ellipsis approach begins with comprehensive business understanding. Their team studies your products, audience, and competitive landscape to develop a data-driven content strategy. This ensures every piece advances specific business goals.

With their in-house writing team, including specialized technical writers, Ellipsis maintains complete quality control throughout the content creation process. This dedicated team delivers consistent, expert-level content across industries.

Their proprietary FALCON AI technology (featured in The New York Times) analyzes search data to predict content performance before writing begins. This eliminates the uncertainty typical of marketplace content.

For businesses frustrated by hit-or-miss content performance, Ellipsis provides a reliable alternative: strategic, expertly-crafted content that consistently drives traffic growth month after month.

4. WriterAccess

WriterAccess is a large marketplace where you can hire copywriters to write any type of copy. They have a massive database of writers and an AI algorithm that matches you with the perfect copywriter(s) for your specific needs.

You can start with a 30-day free trial to access their platform, but then after that, you have to pay a monthly subscription fee (depending on which level of service you want). You either go with a more managed service or a more affordable one where you’re responsible for direct communication with copywriters.

WriterAccess provides transparent pricing, good customer service, and they can deliver multiple copy types, from white papers to product descriptions. With an overall positive reputation and reviews, WriterAccess is an excellent choice to consider.

5. Brafton

Brafton is a content marketing agency that provides a variety of outsourced copywriting services. 

Brafton’s copywriting services include white papers, ebooks, blog posts, business writing, newsletters, and more.

Brafton’s a full-service agency, and so they’re generally going to be more expensive than some other options. Since they offer a more fully managed service, there may be a bit of extra time initially setting things up and higher pricing.

To get started with Brafton, you enquire about the specific copywriting service you’re looking for. Their team will then guide you through the next steps. 

So, the decision is yours whether that’s worth the investment in your current circumstances.

6. ContentWriters

ContentWriters is a content writing service that delivers different types of copy. ContentWriters can write press releases, social media copy, articles, and blog posts.

They have a simple ordering process. You select the type of copy you want. You enter details such as the length per content piece, keywords, and the target audience. Then you confirm your order and receive your copy. After receiving the copy, you can request revisions if necessary. 

ContentWriters have some of the better reviews online out of many copywriting agencies. They have also worked with high-profile clients meaning they deliver on what they promise.

7. Scripted

Scripted is a freelance copywriting marketplace. Scripted has an extensive network of freelance copywriters available for hire. 

To get started with Scripted, you first need to sign up for and pay a monthly subscription to use their platform. They also offer a free trial. Once you have access to their marketplace, you can hire copywriters and start outsourcing.

One advantage of Scripted is that you can set your own prices for your copywriting projects. 

All copywriters have a profile that has information about their experience and ratings from previous clients regarding their skills and work ethic. You get to work directly with the copywriters of your choice, and they’ll help write the copy you need.

8. Fiverr 

Fiverr is an online freelance marketplace. Here you can find thousands of copywriting packages created by freelancers for you to choose from.

You’ll find various skill levels and pricing options, but on average, Fiverr is on the cheaper side compared to most other professional options.

To get started on Fiverr, you first need to find a freelancer. You can easily navigate categories and select specific filters to find the type of copywriting you need. 

Once you’re happy with a freelancer, their previous work, and rates, you choose one of their packages and place an order. The details and terms will depend on the freelancer as opposed to Fiverr itself as a platform. Be sure to select a freelancer that has a proven track record with good reviews.

9. Semrush Content Marketplace 

Semrush Content Marketplace is a marketplace specifically for copy and content. Here you can easily order different types of copy at scale. 

To buy copy, you enter your specifications such as the copy type (landing page, newsletter, or article), the length, quantity, and other details such as the target audience and keywords. Then you place your order, receive draft material shortly after (such as meta titles and meta descriptions), and confirm for the writers to proceed after you’re happy.

One advantage of Semrush Marketplace is that it’s part of the larger Semrush company, giving you access to easy integrations with other SEO and content marketing tools.

Semrush has designed an excellent platform that makes ordering easy. So this could be a great option if you’re looking to order large quantities of content in a hands-off manner.

10. Verblio

Verblio is a blog and content writing service that delivers a variety of content types. Though, they primarily focus on SEO copywriting services for blogs as their primary offering.

Verblio has an online platform to order content, choose add-ons such as SEO optimization and direct CMS uploading to your website. 

Verblio model works on a monthly subscription basis. So you choose how many blog posts you want (e.g., 5 x 1,000-word blog posts per month), and then you get them delivered each month at a fixed price. 

Their platform allows you to communicate directly with writers, request revisions, and more. It’s a great place to outsource SEO content at scale. 

The bottom line

Outsourcing copywriting is an excellent way of accelerating and streamlining your marketing.

At first, it makes sense to do the copywriting yourself or hire an in-house copywriter.

But as you grow and want to grow faster, it’s a terrific idea to partner with a copywriting provider that can supply you with consistent, high-quality copy at scale.

Hopefully, this list has given you a good starting point.